Our
latest updates

"We have tons of data, but we don't know what to do with it." We hear this on almost every engagement. It captures a striking paradox: companies have never had so much data at their fingertips, yet very few are extracting real value from it. Building a data-driven culture goes far beyond purchasing a BI tool or hiring a data analyst. It requires a fundamental shift in how an organization makes decisions, measures performance, and learns from its mistakes. 1. What Does Data-Dr

How many hours per week do your teams spend on repetitive tasks? Data entry, manual follow-ups, report consolidation, approval chains… According to McKinsey, executives spend an average of 28% of their time on low-value administrative tasks. Intelligent automation is changing the game. By combining artificial intelligence, RPA (Robotic Process Automation), and digital workflows, it frees up time for what really matters: strategy, innovation, and customer relationships. 1. RPA

According to McKinsey, 72% of companies have now adopted at least one AI solution — up from 50% just two years ago. Yet a key question remains: how do you move from pilots and experiments to real, measurable business impact? In 2026, AI is no longer a distant promise. It is a strategic lever that the most forward-thinking organizations are using to optimize operations, enhance customer experience, and unlock new revenue streams. This article explores where AI stands today in

Your company relies on a CRM, an ERP, databases, project management tools, messaging platforms… What if your AI could interact with each of them, in real time, without any custom development? That’s exactly what the Model Context Protocol (MCP) enables — an open standard launched by Anthropic in late 2024 and now backed by every major player in the industry. What exactly is MCP? The Model Context Protocol is an open-source standard that defines how an AI assistant connects to

In consulting, speed and precision win mandates. Yet most business development teams still manage outreach manually, one message at a time, one spreadsheet at a time. OpenClaw changes that. What is OpenClaw? OpenClaw is a personal AI assistant that runs locally on your machine. Unlike cloud-based SaaS tools, your data never leaves your infrastructure. It connects to your existing channels, WhatsApp, Telegram, email, and acts as an always-on business development partner. It do

Choosing the right customer relationship management (CRM) system is crucial for any business looking to improve its sales and marketing...

As businesses continue to evolve in the digital age, customer relationship management (CRM) systems are becoming more and more essential....

Introduction Salesforce is revolutionizing the CRM world again with the launch of Einstein 1 Studio, a suite of low-code tools that...

Introduction Salesforce is expanding its horizons in the realm of artificial intelligence with the launch of Tableau Pulse, a generative...

In the age of digital transformation, artificial intelligence (AI) is becoming a key driver for energizing business processes. SAP...

In a world where data is a strategic asset, data transformation is essential. This article explores key tools such as Salesforce Data...

Salesforce has become an indispensable customer relationship management tool for modern businesses. At 39 Advisory, we recognize the...

The Hidden Data Factory According to Harvard Business Review, poor data quality costs US companies $3 trillion annually. An effective...

In a world where competition in the consumer goods sector is more intense than ever, technological innovation is key. Salesforce's...

In the dynamic world of business intelligence (BI) and analytics, Salesforce's Tableau CRM stands out as an indispensable tool for...

In March 2023, at its Trailblazer DX developer conference in San Francisco, Salesforce announced a major innovation: Einstein GPT....