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LET'S EXPLORE THE IMPACT OF DIGITAL TECHNOLOGY ON ORGANIZATIONS AND SOCIETY


E-invoicing: what France's 1 September 2026 mandate changes for a Swiss SME
Mandatory reception in France since 1 September, Germany in 2027: why your European customers will ask for Factur-X, and what it requires from your ERP.
6 days ago5 min read


AI Act: what applies to your SME since 2 August 2026, and what the omnibus postponed
Transparency duties in force, high-risk rules pushed to December 2027, the Brussels effect on Swiss SMEs: a practical guide to the AI Act with a Geneva example.
7 days ago5 min read


RAG in business: getting AI to answer from your own documents, without exposing them
RAG lets an assistant answer from your procedures, contracts and history. What it is, what it requires, and where to start in an SME.
Mar 103 min read


Measuring AI ROI in an SME: why 95% of pilots return nothing, and how to be in the 5%
According to MIT, 95% of generative AI pilots have no measurable effect on the P&L. The simple method to make sure yours does.
Nov 12, 20253 min read


AI in banking: what the Swiss financial centre already does, and what an SME can learn from it
Between the FINMA framework, the AI Act and concrete use cases, Swiss finance is moving on AI with method. Lessons for asset managers, fiduciaries and fintechs.
Jul 8, 20253 min read


Migrating your CRM without losing data: the method we apply in SMEs
Switching CRM is one of the riskiest projects for an SME. Here is how to secure the data, the habits and the commercial continuity.
Mar 18, 20254 min read


Shadow AI: your teams already use AI, take back control without slowing them down
Three in four employees already use generative AI at work, often with no framework. How a Swiss SME turns that risk into an advantage.
Oct 15, 20244 min read


How to choose the right CRM for your business?
Choosing the right customer relationship management (CRM) system is crucial for any business looking to improve its sales and marketing...
Jun 4, 20243 min read


The future of CRM: Trends to watch in 2024
As businesses continue to evolve in the digital age, customer relationship management (CRM) systems are becoming more and more essential....
Jun 4, 20242 min read


Einstein 1 Studio by Salesforce: integrating AI into every CRM application
Introduction Salesforce is revolutionizing the CRM world again with the launch of Einstein 1 Studio, a suite of low-code tools that...
Mar 12, 20242 min read


Tableau Pulse by Salesforce: harnessing the power of generative AI for data analytics
Introduction Salesforce is expanding its horizons in the realm of artificial intelligence with the launch of Tableau Pulse, a generative...
Feb 26, 20242 min read


SAP Business AI: transforming every aspect of your business with Artificial Intelligence
In the age of digital transformation, artificial intelligence (AI) is becoming a key driver for energizing business processes. SAP...
Feb 22, 20242 min read


Maximizing sales potential through data transformation
In a world where data is a strategic asset, data transformation is essential. This article explores key tools such as Salesforce Data...
Feb 5, 20242 min read


Optimise Salesforce projects through nearshore and offshore outsourcing
Salesforce has become an indispensable customer relationship management tool for modern businesses. At 39 Advisory, we recognize the...
Jan 1, 20241 min read


MuleSoft: Digital Transformation Catalyst
The Hidden Data Factory According to Harvard Business Review, poor data quality costs US companies $3 trillion annually. An effective...
Jul 3, 20231 min read


Revolutionizing retail with Salesforce Consumer Goods Cloud
In a world where competition in the consumer goods sector is more intense than ever, technological innovation is key. Salesforce's...
Jun 5, 20232 min read


Salesforce Tableau CRM: analytics drive innovation
In the dynamic world of business intelligence (BI) and analytics, Salesforce's Tableau CRM stands out as an indispensable tool for...
May 1, 20232 min read


Einstein GPT from Salesforce: revolutionizing AI in CRM
In March 2023, at its Trailblazer DX developer conference in San Francisco, Salesforce announced a major innovation: Einstein GPT....
Apr 3, 20232 min read
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