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Tableau Pulse by Salesforce: harnessing the power of generative AI for data analytics



Introduction


Salesforce is expanding its horizons in the realm of artificial intelligence with the launch of Tableau Pulse, a generative AI-powered tool that enhances data monitoring and analytics. As part of the Tableau ecosystem, Tableau Pulse is setting new benchmarks for AI integration in business analytics, offering intuitive, language-driven alerts and insights.


Tableau Pulse: Generative AI for Every Business Application


Tableau Pulse represents Salesforce's commitment to making AI generative capabilities broadly accessible. It is the first generative AI (GenAI) feature from the analytics giant to be generally available, designed to monitor data variations and communicate insights in natural language to users. This groundbreaking tool aims to optimize data analysis processes, leveraging AI to provide agile decision-making support.


Empowering Businesses with Intelligent Data Analysis


Did you know that 80% of CIOs believe generative AI could enhance their data utilization to meet customer expectations? Tableau Pulse is Salesforce’s answer to this demand, offering enriched data analytics functionalities that streamline and enhance data-driven processes in organizations.


Key Features of Tableau Pulse


  • Pulse Insights Platform: Detects drivers, trends, contributing factors, and anomalies within key metrics, integrating these insights directly into user workflows for informed decision-making.

  • Marketing Application: Proactively alerts marketers about significant KPI changes, providing visual explanations and natural language summaries to help teams track trends and achieve goals.

  • Pulse on Mobile: Delivers proactive, natural language insights on mobile devices, including through Tableau Mobile, Slack, and email.

  • Slack Digest: Generates AI-driven summaries and contextual information about key metrics within a Slack channel via the Tableau for Slack app.

  • Metrics Layer: Assists analysts in creating standard metric definitions, offering a business context that enhances the understanding and relevance of data indicators.


Innovations in Tableau Cloud


Tableau Cloud, known for its fast and flexible analytics solutions, now includes Tableau Pulse for free across all its editions. New features also include:

  • Availability on AWS Marketplace: Simplifies managing Salesforce offerings, including Tableau's advanced data analytics.

  • Visual Segment Creation in Data Cloud: Enables data analysts to craft segments directly from data explorations in Tableau, enriching Data Cloud’s capabilities.

  • Extended Data Storage: Offers increased data storage options, providing up to 1 TB standard and 5 TB with Advanced Management.


Strategic Insights with Tableau Pulse


Jean David Benassouli, SVP, Head of Cloud Sales at Salesforce, highlights the transformative potential of Tableau Pulse combined with Tableau Cloud and Data Cloud. This integration offers a dynamic, AI-driven dashboard that provides decision-makers with real-time, actionable insights, ensuring faster, data-reliable decision-making processes.


Tableau Cloud Licensing and Accessibility


Tableau Pulse enhances Tableau Cloud, available in various editions:

  • Tableau Creator: $75/user/month.

  • Tableau Explorer: $42/user/month.

  • Tableau Viewer: $15/user/month.


Included free with Tableau Cloud and Embedded Analytics solutions, Tableau Pulse is set to redefine how businesses leverage AI for data analytics, making complex data analysis more accessible and actionable for organizations worldwide.

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